What to look for in a
REALTOR®
First and foremost, look for a long-term
professional familiar with the area where you live. You should also insist that the person
be a genuine REALTOR®, which assures you that the person has committed to a strict
professional ethics standard and is a member of the National Association of REALTORS®
(the word REALTOR® is a registered trademark of the National Association of REALTORS®).
Many agents are also members of the State
& Local Associations of REALTORS®. An absolute must is that the REALTOR® subscribes
to the local computerized Multiple Listing Service (MLS) so that your property is exposed
to the maximum number of potential buyers.
The REALTOR® should also offer a variety of
other promotional tools as well:
You should also look for an agent that can
screen the showings of your property. This allows the agent to be up-to-date on showing
activity, mention special features of the home by providing professionally developed
marketing brochures to showing agents to give an opportunity for more marketing
communication.
Lastly, you should look for a REALTOR® with a
strong background in both education and experience which lends itself to successful
marketing, negotiating, and most importantly, securing the sale of your property.
